How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 00:00

Price
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Processes
How old is planet Earth? Is it 4.5 billion years old or 6,000 years old?
Place
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
People
Perception
Product
Good marketing is doing this well.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including: